Programmatic Buying: Reach The Right People

THE BEST ADS NEED THE BEST PLACEMENT.

Red Edge is pioneering programmatic ad buying in the advocacy space because resources are scarce and every bit of wasted budget is a lost opportunity.

So when the National Association of Manufacturers knew they had a winning Get-Out-The-Vote video, Red Edge used industry-best programmatic ad buying through Google’s DoubleClick Bid Manager to:

  • Reach 1 million manufacturing voters
  • See a jaw-dropping 46% of viewers complete the 2-minute video
  • Drive great engagement, which meant the cost of gaining a completed view was far below industry standards

For more on why we’re exploring this crucial technology, see our Buzzfeed listicle-explainer.

Some benefits we’ve seen for clients:

  • Use of first-party and third-party data allows our clients to deliver display and video ads with relevance like never before
  • The potential ad units scale to reach virtually the entire Internet, meaning good ads will win more auctions in more places at lower cost
  • Test novel advertising strategies based on audience industry, demographics, device type, interests, site, and other targeting options.

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Don't leave money on the table. Don't miss an opportunity to use the best technology to boost your brand and win your campaign.