Programmatic Advertising: Reach The Right People

Red Edge is pioneering programmatic ad buying in the advocacy space because resources are scarce and every bit of wasted budget is a lost opportunity.

So when the National Association of Manufacturers knew they had a winning Get-Out-The-Vote video, Red Edge used industry-best programmatic ad buying through Google’s DoubleClick Bid Manager to:

• Reach 1 million manufacturing voters
• See a jaw-dropping 46% of viewers complete the 2-minute video
• Drive great engagement, which meant the cost of gaining a completed view was far below industry standards

For more on why we’re exploring this crucial technology, see our Buzzfeed listicle-explainer.

Some benefits we’ve seen for clients:

• Use of first-party and third-party data allows our clients to deliver display and video ads with relevance like never before
• The potential ad units scale to reach virtually the entire Internet, meaning good ads will win more auctions in more places at lower cost
• Test novel advertising strategies based on audience industry, demographics, device type, interests, site, and other targeting options.