In 2012, Obama for America released “The Life of Julia,” which supposedly showed how Obamacare would impact an everyday American like their fictitious “Julia.” Our clients wanted to fight back and they had the intellectual ammo to do so.
Our mission: bring our clients’ ideas to life. To answer the question, “What happens when Julia’s insurance plan is canceled?” we designed compelling, shareable graphics that were housed on a custom-built Tumblr, allowing users to easily view and share on social. The New York Post Editorial Board wrote, “Yes, it’s a cartoon, but every point is backed up with real examples…This is one of those rare cases where the sequel is better than the original.”
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