The digital revolution is spreading economic opportunity across America but getting a full grasp on tech’s positive impact isn’t easy. That’s why major tech companies like Amazon and Facebook turn to the Chamber Technology Engagement Center (C_TEC). And C_TEC has trusted its leading intellectual firepower to Red Edge’s creativity and design.
Amazon Measures Tech’s Impact On Rural Americans
Amazon is one of the world’s biggest companies but its impact may be most important in rural communities. C_TEC and a top-tier research team took a deep dive on economic impact in Unlocking the Digital Potential of Rural America.
Red Edge was retained to create an entire project design suite, which included a microsite with an interactive map, a print report customized for every state, a national print report, and supporting social media static and motion graphics.
Facebook Looks At Tech’s Boost For Small and Medium Size Businesses
C_TEC partnered with polling firm Morning Consult and Facebook to look at how small businesses are using social media and digital platforms to grow, sell, and hire.
Red Edge was able to review the draft report, identify an aesthetic that conveyed the positive report outcomes for a design that worked across print, web, and video. Our products included full report design, promotional video, event signage, and brief sharable videos.
Here was Facebook COO Sheryl Sandberg’s take on the report’s importance and potential impact: