The issue of ‘net neutrality’ is as hotly debated as it is frequently misunderstood. Our partners at TechFreedom sounded the alarm bells that Title II regulation of ISPs would be bad and sought to rally Americans to tell the FCC #DontBreakTheNet.

Red Edge pitched in with a compelling advertising campaign. Using fun creative conceived from Internet memes, we generated extraordinarily successful conversions on Facebook and engagement on YouTube and Twitter. Additionally, we used cutting-edge targeting to reach influencers in The Bay, New York City, and the Beltway.

The campaign extended well beyond one conceptual video to test multiple creative treatments on social media that drove grassroots comments to regulators:

The winner as measured by which drove the most comments to regulators? A fun throw-back our creative team generated: