A Facebook First With Heritage Foundation
Pioneering Facebook's Open Graph
Along with foward-looking team at the Heritage Foundation, Red Edge built the first app using Facebook Open Graph technology for advocacy—then a rare case of the right out-innovating the left online. TL;DR: we started using the technology that powers Spofity sharing online and took it to the advocacy world.
Starting with allowing people to personalize a remembrance of former President Ronald Reagan on the 101st anniversary of his birth and followed by a petition to reject Obamacare, our team worked with Heritage to test both positive and negative messages to mobilize new audiences. Through both of these iterations, we were able to target and find users who were likely to respond, mobilize them with clear calls-to-action, and upon conversion provide the client with actionable user information for messaging and donation requests.