Case Study
Infinite Atlas
Mapping A Beautiful Mind
Infinite Atlas is an interactive data visualization website that maps every location in “Infinite Jest” by David Foster Wallace. This project—called an “infinitely absorbing marriage of literature and rich location-based data” by Fast Company’s FastCo Create—was a collaborative project conceived by our friends at Beutler, Ink, who did an amazing amount of research and design. Gizmodo called it an “amazing resource,” and Yahoo/Atlantic Wire said it was “definitely one of the neatest things to hit the literary web in a while.”
Our team designed the fun, interactive site and created the data structure for 600+ points of interest sortable by storyline, character, and more. The site allows users to add photos of locations and explore this beloved book in a new way online.