Organic Engagement Soars for Drone Innovators

Life-altering technology requires state-of-the-art advocacy. That’s what Red Edge delivered to our valued partners at the Small UAV Coalition, who push drone adoption forward in America—including organic engagement results as much as 33 times better than the average for Twitter.

The coalition, which counts as its members major innovators including Amazon Air, Verizon’s Skyward, Google’s Wing, Zipline, and others, wanted to ensure high-value audiences understood the promise of the industry’s contributions to health, safety, and progress. By combining a cohesive strategy and consistent creative, our team yielded impressive results in just two months including:

• Triple-digit percentage increases in likes and retweets on Twitter.
• Quadruple-digit percentage increase in reactions on LinkedIn.
• An average engagement rate 33 times the platform average on Twitter.
• An average engagement rate 23 times the platform average on LinkedIn.

Our initial takeoff strategy: demystifying drone technology and industry lingo so that social media followers could better understand the many benefits of drone adoption. Our designers deployed bright overlays, bold text, and inviting illustrations to package our client’s messaging.

Motion graphics and carousels also played a big part in illustrating practical uses of drone technology (because any social media strategy without motion is leaving a lot on the table).

As followers’ knowledge of drone applications and terminology increased, we worked with members to highlight real-life successes and case studies. Here’s just one example:

With engaged followers, involved members, and happy clients, there was nothing but blue skies and tailwinds on our radar.